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An original gift for a friend back home or a pretty keepsake for yourself - shopping is a vacation treat in Vienna. This text presents an overview of the city’s best shopping destinations, along with a number of insider tips.

Luxury and tradition in the city center

The range of shopping options is particularly rich in Vienna’s historic first district. The pedestrianized streets of Kohlmarkt, Graben and Kärntner Strasse form the so-called Golden U, a Viennese shopping Mecca. In summer 2012 the shopping zone will extend towards Tuchlauben, where a Louis Vuitton flagship store will move into four floors of a former bank building.

In recent years Kohlmarkt has developed into a center for luxury boutiques. It is lined with international labels such as Chanel, Cartier and Gucci. And at the heart of the Golden U, former Imperial court confectioner, Demel provides a reminder of Vienna of yore with its sweet treats and eye-catching window displays that showcase the high art of confectionary. A few buildings down is the equally illustrious Meinl am Graben, with its mouth-watering delicacies for gourmets and bon viveurs. On Graben, Altmann & Kühne awaits with its fine pralines, lovingly packaged in little boxes. Meanwhile Schwäbische Jungfrau is the place for exclusive tableware, bed linens and bathrobes; J. B. Filz’s stock in trade is upmarket cosmetics.

Founded as a perfumery in 1809, J. B. Filz is a former purveyor to the Imperial Court. The title Purveyor to the Imperial Court dates back to 1782 and was a distinction bestowed upon merchants deemed worthy of supplying the Imperial Court thanks to the exceptional quality of their products. Over the years, the distinction became a highly prestigious honorary title and a truly first class seal of quality used by over 500 companies. While the Imperial Court disappeared long ago, the German-language title k.u.k. Hoflieferant endures as an assurance of quality to this day. Examples include textile manufacturer Backhausen with its Wiener Werkstätte fabrics; noble glass and chandelier maker Lobmeyr; jewelers Köchert, Rozet & Fischmeister and Anton Heldwein; elegant gentlemen’s outfitters, Knize & Comp; Augarten Wien porcelain; traditional shoe maker, Rudolf Scheer & Söhne; and the Hotel Sacher home to the original Sacher-Torte — all of which are located in the First District.

Traditions must be upheld, as they say. It is therefore no accident that there are so many antique shops in the First District. The side streets around Graben, (incl. Dorotheergasse, Stallburggasse and Bräunerstrasse) are brimming with boutiques selling Baroque armories, renaissance chests, fine carpets, magnificent timepieces, paintings, porcelain and antique jewelry. Wiener Silber Manufactur in Spiegelgasse offers authentic reproductions of Viennese silverwork. Pieces include a dinner service based on original designs by Josef Hoffmann and Oswald Haerdtl. The antique section of Musikhaus Doblinger still contains a number of original sheets of Viennese classical music. The Dorotheum auction house (est. 1707) – one of the world’s largest – is a magnet for lovers of attractive antiques.

The Old Town’s attractions go well beyond the traditional. Anyone looking for international designer fashion will find what they are looking for at Firis, Chegini, 2006FEB01, Amicis and Sternlite, where gems from Dries van Noten, Marc Jacobs, Tom Ford, Givenchy, Alexander McQueen and other designers line the racks. A number of Viennese designers have shops in the First District as well. Highlights include couturiers Michel Mayer, Schella Kann and Nina Peter, Mühlbauer with hats from its own portfolio and international fashion labels, accessory specialist Robert Horn, and luxury shoemaker Ludwig Reiter.

Kärntner Strasse is home to one of just a handful of department stores in the city. Split across several floors, Steffl’s offers fashion, fragrances and accessories. The nearby Ringstrassen Galerien is a spacious, indoor shopper’s paradise. Peek & Cloppenburg has moved into a new building created by British architect David Chipperfield on the famous shopping street, opposite another relative newcomer, world-famous crystal maker Swarovski, which has a three-floor boutique packed with jewelry, fashion, accessories, design objects and its highly collectable crystal figurines.

Addresses

2006FEB01, Plankengasse 3, 1010 Vienna, www.2006feb01.com

Altmann & Kühne, Graben 30, 1010 Vienna, www.altmann-kuehne.at

Amicis, Seilerstätte 11, Tuchlauben 4, 1010 Vienna, www.amicis.at

Augarten Porzellan, Spiegelgasse 3, 1010 Vienna, www.augarten.at

Backhausen, Schwarzenbergstrasse 10, 1010 Vienna, www.backhausen.com

Cartier, Kohlmarkt 1, 1010 Vienna, www.cartier.com

Chanel, Kohlmarkt 5, 1010 Vienna, www.chanel.com

Chegini, Plankengasse 4, Kohlmarkt 4, 1010 Vienna

Demel, Kohlmarkt 14, 1010 Vienna, www.demel.at

Doblinger, Dorotheergasse 10, 1010 Vienna, www.doblinger.at

Dorotheum, Dorotheergasse 17, 1010 Vienna, www.dorotheum.at

J. B. Filz Parfumerie, Graben 13, 1010 Vienna, www.parfumerie-filz.at

Firis, Bauernmarkt 9, 1010 Vienna, www.firis.at

Gucci, Kohlmarkt 5, 1010 Vienna, www.gucci.com

Anton Heldwein, Graben 13, 1010 Vienna, www.heldwein.at

R.Horns, Stephansplatz 3, Bräunerstrasse 7, Mahlerstrasse 5, 1010 Vienna, www.rhorns.com

Kaufhaus Steffl, Kärntner Strasse 19, 1010 Vienna, www.kaufhaus-steffl.at

A. E. Köchert, Neuer Markt 15, 1010 Vienna, www.koechert.com

Knize, Graben 13, 1010 Vienna, www.knize.at

Lobmeyr, Kärntner Strasse 26, 1010 Vienna, www.lobmeyr.at

Michel Mayer, Singerstrasse 7, 1010 Vienna, www.michelmayer.at

Meinl am Graben, Graben 19, 1010 Vienna, www.meinlamgraben.at

Mühlbauer Hutmanufaktur, Seilergasse 10, 1010 Vienna, www.muehlbauer.at

Mühlbauer Mode, Seilergasse 5, 1010 Vienna, www.modemuehlbauer.at

Peek & Cloppenburg, Kärntner Strasse 29, 1010 Vienna, www.peek-cloppenburg.at

Nina Peter, Kärntner Durchgang 10, 1010 Vienna, www.ninapeter.com

Ludwig Reiter, Mölkersteig 1, Führichgasse 6, 1010 Vienna, www.ludwig-reiter.com

Ringstrassen-Galerien, Kärntner Ring 5-7, 1010 Vienna, www.ringstrassen-galerien.at

Rozet & Fischmeister, Kohlmarkt 11, 1010 Vienna, www.rozet-fischmeister.com

Sacher, Philharmonikerstrasse 4, 1010 Vienna, www.sacher.com

Rudolf Scheer & Söhne, Bräunerstrasse 4, 1010 Vienna, www.scheer.at

Schella Kann, Spiegelgasse 15, 1010 Vienna, www.schellakann.com

Swarovski Wien, Kärntner Strasse 24, 1010 Vienna, vienna.swarovski.com

Sternlite, Bauernmarkt 1-2, 1010 Vienna, www.sterngasse4.com

Wiener Silber Manufactur, Spiegelgasse 14, 1010 Vienna, www.wienersilbermanufactur.com

Zur Schwäbischen Jungfrau, Graben 26, 1010 Vienna, www.schwaebische-jungfrau.at

Mariahilfer Strasse and surrounding streets – shopping zone and creative center

Emperor Franz Joseph used to travel along Mariahilfer Strasse as he shuttled between Schönbrunn Palace and the Hofburg . This street connecting the Ringstrasse boulevard and the Gürtel beltway cuts an almost two kilometer path through the 6th and 7th Districts. Today it is Vienna’s number one shopping destination. This large thoroughfare features broad sidewalks and has attracted hundreds of shops and flagship stores carrying international brands, with a particular focus on fashion, footwear, accessories and interior design. There are also countless eateries, including cafés, ice-cream shops, fast food restaurants and pizzerias. Echoes of times gone can be heard at traditional shops like Walter Weiss which stocks virtually everything the heart desires when it comes to grooming – from combs to shaving brushes and mirrors.

A detour from the beaten shopping path is well worth it. A hip shopping zone has sprung up on Gumpendorfer Strasse in the 6th district on the south side of Mariahilfer Strasse. “das möbel” stocks home furnishings and interior design accessories created by young Viennese and international product designers. At Lichterloh there are furniture classics of the 20th century and at St. Charles Cosmothecary premium natural cosmetics are the order of the day. Fashion devotees will find collections by the next generation of design talent at Nachbarin, while Anukoo is the place for laid-back organic wear that comes complete with a fair trade certificate.

In the 7th District on the north side of Mariahilfer Strasse there is an even greater range of products for individualists to choose from. This district is Vienna’s creative hub. The recently gentrified Baroque buildings and narrow streets around the Spittelberg quarter are home to numerous highly-original shops. Lindengasse is a great example. The street primarily concentrates on highly original fashions and fashion-related products with many pieces from up-and-coming Viennese designers. There are attractive leather bags at Ina Kent, children’s fashion at Buntwäsche and Herr und Frau Klein, exquisite underwear in Sandra Gilles’ “la petite boutique”; and handmade one-of-a-kind jewelry at Werkprunk. Just around the corner on Kirchengasse, highlights include clothing from Viennese green fashion label Göttin des Glücks at “Das Studio”, while on Mondscheingasse Park stocks innovative designer labels. In Gutenberggasse Lena Hoschek’s presents a playful take on traditional Austrian dress.

A few streets further down, on Westbahnstrasse, “be a good girl” wins converts as a hairdresser-cum-boutique. Russian-born Lena Kvadrat’s showroom “ArtPoint” on Neubaugasse offers young fashion. The nearby MuseumsQuartier fits in perfectly with this creative ambience. Cultural and epicurean delights are accompanied by stores such as the Lomo Shop (f Russian Lomo cameras) and stylish fashion store Combinat with a fine selection by young fashion designers. At Musiktank customers can simply and inexpensively download the latest music directly onto MP3 players. Select shops in the 7th District are presented at www.7tm.at.

Addresses

Anukoo, Gumpendorfer Strasse 28, 1060 Vienna, www.anukoo.com

Art Point, Neubaugasse 35, 1070 Vienna, www.artpoint.eu

be a good girl, Westbahnstrasse 5a, 1070 Vienna, www.beagoodgirl.com

Buntwäsche, Lindengasse 31-33, 1070 Vienna, www.buntwaesche.at

Combinat, quartier 21, MuseumsQuartier, Museumsplatz 1070 Vienna, www.combinat.at

Lena Hoschek, Gutenberggasse 17, 1070 Vienna, www.lenahoschek.at

Ina Kent, Lindengasse 46, Siebensterngasse 50, 1070 Vienna, www.inakent.at

Herr und Frau Klein, Kirchengasse 7, 1070 Vienna, www.herrundfrauklein.com

la petite boutique, Lindengasse 25, 1070 Vienna, www.sandragilles.com

Lichterloh, Gumpendorfer Strasse 15-17, 1060 Vienna, www.lichterloh.com

Lomo Shop, MuseumsQuartier, Museumsplatz 1, 1070 Vienna, www.lomography.com

das möbel, Gumpendorfer Strasse 11, 1060 Vienna, www.dasmoebel.at

Musiktank, quartier 21, MuseumsQuartier, Museumsplatz 1, 1070 Vienna, www.sra.at

Nachbarin, Gumpendorfer Strasse 17, 1060 Vienna, www.nachbarin.co.at

Park, Mondscheingasse 20, 1070 Vienna, www.park.co.at

St. Charles Cosmothecary, Gumpendorfer Strasse 33, 1060 Vienna, www.saint.info

Das Studio, Kirchengasse 17, 1070 Vienna, www.goettindesgluecks.com

Walter Weiss, Mariahilfer Strasse 33, 1060 Vienna, www.walterweiss.at

Werkprunk, Kirchengasse 7/11, entrance on Lindengasse, 1070 Vienna, www.werkprunk.com

Around the Naschmarkt

Vienna’s largest market is a mandatory destination for lovers of fine food and drink, featuring fruits and vegetables, meat and fish, cold cuts and cheeses, spices and gourmet vinegar. There is practically nothing that the Naschmarkt doesn’t have. And if that was not enough, there are countless chic bars and restaurants where visitors can enjoy a culinary break. On Saturdays the area adjoining the Naschmarkt is transformed into a flea market where antique dealers and private stallholders sell treasures and trinkets. While in the area, the neighboring streets are always worth a visit. Schleifmühlgasse boasts a burgeoning gallery scene and a variety of great shops. Choose between high quality vintage fashion from Flo, austere clothing designs from Pregenzer Fashion Store, classic 20th century furniture from Rauminhalt or one of the hundreds of cookbooks from Babette’s. Kettenbrückengasse, at the end of the Naschmarkt, has come on strong in recent years. Attractive knick knacks are on sale at Anna Stein, alongside eye-catching retro fashion from Bananas and delicious desserts and pralines from Fruth. Designer boutique Elfenkleid is just a stone’s throw away, and just a short walk from feine dinge, where Sandra Heischberger’s porcelain designs are on sale.

Addresses

Babette’s, Schleifmühlgasse 17, 1040 Vienna, www.babettes.at

Bananas, Kettenbrückengasse 15, 1050 Vienna, www.bananas.at

Elfenkleid, Margaretenstrasse 39, 1040 Vienna, www.elfenkleid.com

feine dinge, Krongasse 20, 1050 Vienna, www.feinedinge.at

Flohmarkt, Wienzeile, 1060 Vienna (U4 Station Kettenbrückengasse)

Flo Vintage, Schleifmühlgasse 15 a, 1040 Vienna, www.vintageflo.com

Fruth, Kettenbrückengasse 20, 1040 Vienna, www.fruth.at

Naschmarkt, Wienzeile between Getreidemarkt and Kettenbrückengasse, 1060 Vienna

Pregenzer Fashion Store, Schleifmühlgasse 4, 1040 Vienna, www.pregenzer.com

Rauminhalt, Schleifmühlgasse 13, 1040 Vienna, www.rauminhalt.at

Samstag, Margaretenstraße 46, 1040 Vienna, www.samstag-shop.com

Stattgarten, Kettenbrückengasse 14, 1040 Vienna, www.stattgarten.at

Anna Stein, Kettenbrückengasse 21, 1050 Vienna, www.anna-stein.com

Off the beaten track

The 2nd District is only separated from the 1st District by the Danube Canal. Just a short stroll over the bridge is designer boutique Song, with collections from international fashion stars such as AF Vandevorst, Walter van Beirendonck and Bernhard Willhelm. The area around the Karmelitermarkt is coming back to life thanks to countless excellent shops and bars. Guter Stoff prints custom logos on organic fairtrade t-shirt, while Nagy knits pullovers and dresses from its own wools. Taschenausgabe in Haidgasse carries a number of offbeat labels, and Wundertüte always has the right gift for adults and children.

The 16th District’s two large markets in Brunnengasse and on Yppenplatz are a magnet for new business ideas. Vienna jelly makers Staud’s has long been a fixture at the Yppenmarkt where a lively bar and restaurant scene has gradually emerged. A short walk from the market, Mano Design on Grundsteingasse offers designer hand-finished porcelain.

Addresses

Brunnenmarkt/Yppenmarkt, Brunnengasse and Yppenplatz, 1160 Vienna

Guter Stoff, Glockengasse 8 a, 1020 Vienna, www.guterstoff.com

Karmelitermarkt, Im Werd, Krummbaumgasse, Leopoldsgasse, Haidgasse, 1020 Vienna

Mano Design, Grundsteingasse 36/1-3, 1160 Vienna, www.manodesign.at

Nagy Strickdesign, Krummbaumgasse 2-4, 1020 Vienna, tel. +43-1-925 13 74

Song, Praterstrasse 11-13, 1020 Vienna, www.song.at

Staud’s Pavillon, Yppenmarkt 93, 1160 Vienna, www.stauds.com

Taschenausgabe, Haidgasse 5, 1020 Vienna, www.taschenausgabe.com

Wundertüte, Karmeliterplatz 2, 1020 Vienna, www.wundertuete.at

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