Brazil Experts Bureau provides to DMC - Destination Management Companies - unique strategies to increase market share in Brazil and South America.
A local representative is the most effective way to reach the tourism industry in this region, since Brazilian and South American tour operators like to have a contact person nearby, someone they can trust and can easily reach when they have special needs and interests.
The main objective is to carry out a proactive work through tour operators and incentive houses in order to obtain a gradual and immediate sales expansion, not only in high season, but also during low seasons. Services as DMC representative include:
* Brochure Design (Corporate and Graphic Design)
* Sales and Marketing Strategy
* B2B Marketing: Trade Fair and Event Management, Trade Familiarization Trips, Road Shows, Sales Calls, Sales Missions, Workshops and Educational Seminars
* Market Research and Customer Profile Analysis
* Newsletters with special offers for Trade and journalists: translations and promotional texts that preserve special needs and targets
* Press Consultancy and Public Relations
* Audiovisual, Print and Online Media Support and ROI analysis
* Press Kits and Press releases
* Media Events and Promotions
* Press Familiarization Trips
* Crisis management
* Global and Regional Press Strategies
* Central Reservation and Lead follow ups
* Lead Generation Initiatives
* Weekly, Monthly and Annual Reports and Surveys
Brazil experts bureau is a company formed by partners with solid careers in business, marketing, tourism and public relations and have started their own Bureau to offer personalized service for tourism industry, providing an extensive access and effective market coverage.
Silvia Luise Hackmann, responsible for Business and Marketing, is an executive with more than 15 years of experience in advising Customers of national and multinational companies in business, sales and marketing. In the administrative field, she has deep knowledge of all matters related to office management and administration. In business, commercial and marketing areas, she has extensive knowledge of the tools used for market research and advertising. Besides having experience in coordinating events, banquets, cocktail parties, as well as managing corporate travel and organizing educational seminars, Silvia has also expertise in attending Embassies, Consulates, Government, Media and other VIPs. She is fluent in Portuguese, German, English and Spanish.
Having been LVCVAճ (Las Vegas Convention & Visitors Authority) Sales Manager and Account Supervisor in South America, Silvia has provided the following services : Promotional Sales Calls (visiting airlines, travel agents, tour operators and other travel related organizations); Educational Seminars (offered for airlines, travel agents, tour operators and when attending workshops and trade-shows); Public Relations (building good relationship with both general and travel related media; press releaseճ translation, creation and distribution); Familiarization Trips (preparing and following-up of Media and Trade familiarization tours); Marketing and Media Plan; Events ( organizing, preparing, attending and following-up).
Julienne Gananian, responsible for Media and Public Relation Services, is post graduated in Media and Communications, with more than 10 years of experience as a journalist and public relations, having worked in newsrooms such as TV Globo (the largest TV network in Latin America and the fourth largest in the world), NY1 ( New Yorkճ Television), tourism and news magazines. She has developed strong and tied relationship with media and travel trade in general, based on valuable and mutual support, becoming specialist in Public Relations. These relations comprehend trade, final consumer and general news media (print, television, radio and World Wide Web media, including social media marketing). She is fluent in Portuguese, English, Spanish and Armenian.
Julienne has provided Public Relations service to Emirates Airline in the Brazilian market, as a strategic move to support the airline launching in South America. She has designed and managed corporate communications plan to achieve clientӳ goals in short, medium and long range terms not only for Emirates Airline, but also for NYC&Co, LVCVA ( Las Vegas Convention&Visitors Authority), Texas Tourism, St. Maarten Tourist Bureau and PromPeru (Peru's Export and Tourism Promotion Board).
Brazil experts bureau has also expertise in Tourism and Trade relations, specialized in developing packages for different destinations and markets, as well as guides, brochures, magazines, internet sites and other tools, such as web-TV. Both partners have already coordinated and participated in national and international Trade-shows and Events and have great experience on destination presentations, educational training seminars and conducting groups in overseas familiarization trips (trade and press).
More info: http://www.beb.tur.br