Earth Hour is a World Wildlife Fund for Nature (WWF) initiative aimed at increasing awareness of global climate change and working together to create a sustainable future for our planet.
Earth Hour began as a small WWF event in Sydney, Australia, in 2007, with 2.2-million homes and businesses switching off their lights for an hour.
More than 50-million individuals and businesses have since become aware of the campaign and are switching off their lights to save energy and spread awareness around climate change.
Some of the world’s most recognisable buildings, including the Coliseum in Rome, the Golden Gate Bridge in San Francisco and the Coca-Cola billboard in Times Square, New York, will be switching off their lights. Following suit, Cape Town’s Table Mountain will be doing so as well.
South Africa is identified as a key role-player in the WWF Vision for 2050 on Climate Solutions due to our country being a high-growth nation that leads regional economic development. Our status as a high-growth nation, however, dictates that our demand for electricity is growing next to the constant need for poverty alleviation. The good news is that our government formulated South Africa’s National Climate Change Response Strategy around sustainable development and also set a target for our country to improve our energy efficiency by 2014.
How can you be a part of Earth Hour? Three quick, easy steps can see you making a difference by reducing your energy consumption on Saturday, March 27, 2010, between 20h30 and 21h30.
Join Earth Hour
Become a part of the Earth Hour movement on http://www.earthhour.org by registering online.