Arbois in Montagnes du Jura - het Franse Juragebergte - enkele fraaie streetviews

De provincie Gerona is de eerste Spaanse provincie bij de passage van de grens met Frankrijk.

Booking.com heeft een aanbod van meer dan 1.300.000 accommodaties over de hele wereld.

Rotterdamse burgemeester Aboutaleb bezoekt tentoonstelling in Osaka

There’s been a lot of debate in the social space whether it’s travel brands or people’s social networks – in person or online – which are more important to the selection and purchase of travel product.

A recent article on Forbes.com compiles evidence that the two converge powerfully in today’s social landscape and a ‘deep connection’ exists between travel decisiveness and the social landscape – and the Facebook may be the nexus.

    This change in travel consumer behavior said to be a “permanent shift,” according to eMarketer.  “Though the economy may be normalizing according to cyclical trends, the way consumers react to and interact with businesses may never be the same.  Social media is the central hub of this new relationship.”

Key takeaways:

Fifty-two percent of Facebook users reported that their friends’ vacation photos inspired them to travel to the same destination
Seven out of ten travel brands report that social media improved both direct bookings and customer engagement
Facebook users are 80% more likely to book a trip based on a  friend liking a page than they are from viewing to a traditional ad
One in five travel companies generates actual revenue from social media activity – and by 2016, half of the industry will depend on it as the primary revenue driver
A full sixty-five percent of travel professionals planned to increase budget for social media