Today and tomorrow, during the Holland Association Symposium, NBTC Holland Marketing and the Maastricht Convention Bureau welcome 33 carefully selected Dutch, European and international presidents and directors in the city of Maastricht and surroundings to show them the region as destination for conventions.
NBTC Holland Marketing is responsible for the branding and marketing of the Netherlands nationally and internationally.
Via the brand “Holland”, NBTC recommends the Netherlands as an attractive destination for holidays, business meetings and conventions.
The Holland Association Symposium (HAS) is an excellent way to draw the Netherlands to the attention of (inter)national associations and branch organisations, which organise conventions regularly.
This is the fourth edition of HAS that takes place in the Netherlands. Previous editions took place in Amsterdam, the Hague and Rotterdam. The participants of the HAS are presidents and directors of (inter)national associations who are able to organise an international convention in the Netherlands within a short- or long period of time. By offering an interesting program, the Maastricht Convention Bureau is hoping that a lot of planned conventions will take place in the city of Maastricht and surroundings.
An international convention does not only have an economic impact on the spending value of the economy, a (scientific) convention also contributes to the image-forming of the city of Maastricht and surroundings as a knowledge-based region and to the knowledge economy of this city.
For the presidents and directors, taking part in the HAS is interesting because of inspiring subjects, unique venues and the opportunities to broaden their network that are offered during the two days.
International speakers will inform the delegates about the new trends, developments, chances and threats for associations. Furthermore, attention is paid on the chances social media offers for associations and conventions. Next to that, a number of representatives of the Dutch convention industry will be present to discuss specific possibilities the Netherlands offers as a convention destination and the support they can offer the presidents and directors, taking into account their wishes. The presidents and directors will also meet “colleagues” of a select group of European and international associations during the exclusive symposium. This will result in meetings, where information can be shared between the Dutch presidents and directors and their international equivalent.