A major new global study released today outlines how transformative technologies and evolving social values and trends will combine to establish a new era of collaborative travel over the next decade and beyond.
The report, ‘From chaos to collaboration: how transformative technologies will herald a new era in travel’, demands increased partnership across the travel industry, in turn removing the stress, uncertainty and chaos which is usually associated with travelling in the 21st Century, as well as providing much richer, deeper and more personal travel experiences at the same time.
Developed by The Futures Company, a leading global foresight and futures consultancy, and commissioned by Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, the report details a clear qualitative shift where service-users become partners rather than customers and where context is as important as the transaction. Of course at the heart of this new era of collaboration is a set of discrete ‘enabling’ technologies and innovations.
Based on extensive research and input from key industry experts – including technologists, leading travel industry representatives, social trends experts and futurists – as well as quantitative traveller research in Brazil, China, Russia, Spain, United Arab Emirates, the United Kingdom and the United States, the study explores six key areas in which future technology and innovation could be deployed.