Vietnam-based Luxury Travel will join the Vietnam National Administration of Tourism (VNAT) in October to promote luxury travel products at World Travel Market London 2012 (WTM) in the UK from November 5 to 8.
According to Pham Ha, founder of Luxury Travel, the UK has been a great market for the company, which has appealing products for Britons’ tastes and preferences. “We target the right clients with personalized products and services.” said Ha.
He also noted that the company had increased the number of private small groups that it served, primarily with tailor-made holidays. “British holidaymakers like custom and private tours, not big groups. The boom in demand suggests that holidaymakers are becoming increasingly canny and watching exchange rates as well as seeking out keenly-priced packages before deciding on their destination.” he said.
Britain’s tourists, according to Ha, picked Vietnam for their vacations for safety, affordable prices, authenticity, warm weather, and convenient direct flights.