VisitEngland has long advocated the notion that many of the things we enjoy most, such as week-long beach holidays, indulgent city breaks and fun-filled attractions, needn’t cost the earth or leave a heavy footprint.
This is certainly the case in the vibrant city of Brighton, one of the nation’s top choices when it comes to shopping days out, weekend breaks and seaside holidays, where sustainability is high on the agenda. Now, VisitBrighton has collaborated with VisitEngland and Greentraveller Limited, to produce a guide that shows visitors and locals alike how best to enjoy Brighton in a way that positively impacts the area and its economy. Building on the success of the guide to Green London released in March 2011, the handy, pocket-sized Green Brighton Guide launched today features sustainable places to eat, sleep, shop and have fun in this vibrant English seaside city.
Caroline Lucas, MP for Brighton Pavilion, said: “Thanks to the success of our green industries, the str ong character of our local communities and the wealth of natural beauty on our doorstep, Brighton & Hove has a well-earned reputation as one of the greenest places in England. This beautiful guide from VisitBrighton and Greentraveller will help to put the city even more firmly on the map for green tourism, and hopefully encourage even more people to come and sample all that Brighton & Hove has to offer.” The aim of the map is to demonstrate that a ‘green’ weekend in Brighton is accessible, affordable, and attractive for all visitors. From well known, centrally located hotels like the Holiday Inn Brighton to hidden gems like the FARM café, there are recommendations that will impress travellers and surprise locals alike. There are also some tips for getting around, encouraging visitors to leave their cars at home and explore on foot or by bike.
Richard Hammond, founder and chief executive of Greentraveller, says: “Everyone knows Brighton rocks, but there’s so much more to the city than the beach and the shopping. Hopefully, this guide will help visitors discover the greener side to the city from the local perspective: the dozens of parks and gardens, the proud cultural heritage, and the many local, visionary independent traders that give Brighton its edge.” “Sustainability is an integral part of our industry,” says James Berresford, VisitEngland Chief Executive. “Following the enormous success of London 2012 Olympic and Paralympic Games – the most sustainable Games the world has seen – we are growing more accustomed to seeing ‘green’ credentials combined with great beauty, with functionality, fun and success.” We are delighted to be launching the Green Brighton Guide, which makes it easy for travellers to discover all that Brighton has to offer as a city. It highlights recognisable brands with excellent sustainable practices such as Thistle and Mercure hotels alongside smaller, innovative businesses that specialise in offering locally-sourced and Fairtrade goods.”