easyJet plans to launch an exciting new partnership with UNICEF, the world’s leading children’s organisation, which will help save children’s lives around the world.
The partnership will run across easyJet’s full pan-European network during the peak summer and winter seasons, reaching out to the airline’s 55 million passengers who travel on the airlines’ 200 aircraft on over 600 routes across 30 countries.
The partnership will be branded Change for Good and will launch on easyJet planes from 2nd July 2012. Every airline passenger will be given the chance to support the world’s children simply by dropping their spare change into specially designed pouches, which will be handed out by easyJet’s crew during flights.
The money raised through donations from easyJet customers will fund UNICEF’s life-saving work for children across the world, such as vaccinating children at risk from diseases such as measles and polio or providing mosquito nets to prevent malaria.
Carolyn McCall, Chief Executive of easyJet, said: "We’re delighted to be embarking on a new partnership with UNICEF. We’re passionate about our commitment to help and support children across the world, and are looking forward to getting involved with UNICEF’s international projects.